Our Story – ABBY ALLEY

Our Story

Who We Are

We are a brand that believes in people over product. We love fashion and believe it is a beautiful way to express ourselves, but our brand is not simply about products. We believe in partnership, collaboration, a sustainable lifestyle, progress over perfect, and always striving to know more and do better.
For us, our products represent the world we want to live in and the selves we want to be. A little bit slower, more thoughtful, intentional, high quality, meaningful, and timelessly beautiful...a beauty not measured by anyone else's standards but our own.
We choose to work with our partners in East Africa because we value their craftsmanship, commitment to ethical practices, and our desire to be a globally-minded and socially responsible fashion brand.
 
Abby Alley

Who You Are

You're fashionable. You're socially conscious. You love to travel, care about wellness, and want to do good.
You shop at local boutiques because you want well-made, intentional design, and love the experience of discovery. You also don't mind a little luxury. ;)
You're on the journey with things like sustainability and ethical fashion, but like us, you are all about balance and growth.
We get you, and we're here to bring you timeless design, luxe quality, and products that empower social entrepreneurs across the globe.
 

How We Started

Abby is an educator turned entrepreneur when her journey took to Tanzania to volunteer at a local primary school. This experience led her to explore East African culture, learn about craft and fair trade, and opened up a desire to connect women in the US to this very meaningful part of her story. In 2016, Abby began working with artisans and testing the market with an online store and launched her own brand, Abby Alley, in November, 2018. 

The collections of jewelry and leather bags reflect the Abby founding principles of exceptional quality, timeless design, collaborative spirit, and authenticity. 

Starting this business was a leap of faith for Abby - one that required courage to step outside her comfort zone. It is her desire to inspire and encourage women who are seeking to live a life full of courage - daring to step out - even in the midst of uncertainty. 

Oh, Hey There!

Meet the Team

We are a small, but mighty team at Abby Alley! I (Abby) take on several roles as the founder and visionary for the brand, from designing our products to developing and executing our sales and marketing strategy. I write all of our emails and am the person on Instagram (feel free to say hi!).

Heather leads the way managing inventory, packing up your orders, and receiving all of our incoming product from Kenya. She's also the only reason the plant in our studio stays alive!

Heather and I connected over our mutual love of ethical, luxury goods and the drive to empower women in business and life. I’m so grateful she’s part of the team!